Micah Buchdahl, who concentrates his practice in marketing, advertising, and solicitation issues at the state bar level, shares his vast experience working with aggressive law firms. The conversation covers the evolution of advertising from print to digital, the impact of changing algorithms on marketing strategies, and the integration of influencers in legal marketing. Micah emphasizes the importance of understanding multi-jurisdictional ethical rules and the responsibility that law firms hold over their marketing practices. This episode provides valuable insights for law firms navigating the rapidly changing landscape of legal advertising.
The Law Practice Podcast is hosted each month by Terrell Turner, the founder of accounting firm, www.TLTurnerGroup.com.
00:00 Introduction to Sexting and Texting Rules
00:17 Welcome to the Law Practice Podcast
00:59 Marketing Strategies for Law Firms
01:32 Meet Our Guest: Micah
01:38 Micah’s Background and Experience
02:50 Evolution of Legal Marketing
04:53 Challenges in Modern Legal Marketing
06:10 SEO and Online Presence
10:20 Ethical Considerations in Legal Marketing
20:20 Influencer Marketing in the Legal Space
27:43 General Guidelines for Ethical Legal Marketing
30:02 Conclusion and Final Thoughts
ABA Website: Click here to listen to the episode