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Articles Posted in ABA Law Practice Management Section

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LP Magazine – The Law Marketing Up/Down Drill

I read many articles on the morning after an Eagles win in my local newspaper, The Philadelphia Inquirer. On the day after a loss, I read a few less—but win or lose, I enjoy the Up/Down drill that points out the highs and the lows with a thumbs-up, thumbs-down, or…

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LP Magazine – In Search of…Lawyers and Clients (For 2019 and Beyond)

Perhaps life has really been about search all along. We search for the right job, the right spouse, the right schools, the right restaurants, pretty much the right everything. So Google has either made searching easier, or harder, depending on how you look at it. In today’s legal marketplace, as…

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LPT: The Ethics Issue

ABA’s Law Practice Today Ethical issues and dilemmas hit the legal profession from all angles. In serving as issue editor for the September 2018 edition of the ABA’s Law Practice Today (LPT) webzine, I sought to address a wide variety of subjects from attorneys with different practices and backgrounds. Of…

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LP Magazine – Law Marketing Model Rule Revisions: Better Late Than Never?

Whenever I pass a roadside diner promising something like “world’s best cherry pie,” I think about lawyer advertising restrictions. Because no law firm or lawyer could tout themselves as the best or greatest—and many of the taglines, phrases and symbols used to market products and services to consumers are restricted…

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The Ethics of Virtual Law Practices and Multi-Jurisdictional Lawyering

Recently, I had the privilege of serving on a panel at the American Bar Association’s Law Practice Division continuing legal education program on the ethics of virtual and multi-jurisdictional lawyering in Santa Fe, New Mexico. The program was co-sponsored by the State Bar of New Mexico, and took place on…

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ABA Midyear: Fishing for Prospects – Ethical Limitations Can Create Muddy Waters in Catching New Clients

ABA Midyear Meeting, Vancouver, B.C., 2018 If you are attending the ABA Midyear Meeting in Vancouver the first weekend in February, reside in the B.C. area or simply are looking to escape to Canada (as so many U.S. citizens and non-citizens now are), be sure to attend this free CLE…

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LPT: The Niche Marketing Issue

In a world where every law firm is (or says) they are “full-service,” comes this issue of Law Practice Today dedicated to niche practice marketing. Depending on your firm, practice and related industries, a niche can be many things to many people—with no real right or wrong answers…so begins the…

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LP Magazine – Revisiting Lawyer Ratings and Rankings

When I wrote my marketing column for the November/December 2017 issue of the ABA’s Law Practice Magazine, Revisiting Lawyer Ratings and Rankings, I lamented how dealing with the R&R industry felt like it took up time during every single working day. So it seemed somewhat ironic that the magazine arrived…

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LP Magazine – Evaluate Your Networking: See and Be Seen

ABA Law Practice Magazine Ah, the ancient art of face-to-face. Ironically, it is still perhaps the greatest business development tool known to man (and woman). Yet, as we seemingly get busier and busier each day, face time has been replaced by FaceTime and Facebook and all other sorts of live-people-avoidance…

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LP Magazine – Diversity and Inclusion is a Marketing Tool (and Necessity) in 2017

ABA Law Practice Magazine, March/April 2017 Diversity as a business development tool cuts both ways. For those law firms that lack it, there is often frustration in knowing there are matters and clients that they will lose. For those that have it, there are endless opportunities to be rewarded. It…

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