DEAR MAM: I read your comments in a recent article in Conde Nast Portfolio, and was wondering how easy it is to become a Super Lawyer? And how can I get rated somewhere? SINCERELY YOURS, LC, New York, NY DEAR LC: To be honest, if you have a heartbeat and…
DEAR MAM: I read your recent post on Verizon Yellow Pages. I too have had enormous frustrations with their practices–how much things cost? When the deadlines occur? Errors in the ads? What should I do? Is there a person or department you suggest I contact with Verizon? SINCERELY YOURS, JB,…
DEAR MAM: I practice employment law at what would probably be considered a megafirm. A few of us are wondering whether it might be better to venture out on our own. In today’s market, do you think our futures are brighter staying put (we are on the partnership track, we…
DEAR MAM: Where do you stand on Yellow Pages advertising? My gut is that it is a waste. However, so many still spend so much on it. SINCERELY YOURS, SP, Minneapolis, MN DEAR SP: You’ve struck a nerve. There is no entity that has less of a shot of getting…
DEAR MAM: I just read your response to the NY man who was asking about online law directories. I am just starting to market an 800 vanity number and want to know what are your feelings on vanity numbers? SINCERELY YOURS, KK, Santa Ana, CA DEAR KK: Much like domain…
DEAR MAM: There are many attorney directories out there–MH, Best Lawyers, Who’s Who, Chambers, Lawyers Diary and Manual, etc…Using criteria such as how long the publication has been in existence, who receives it, how many people receive it, and how much it costs, which ones would you recommend to use…
DEAR MAM: I’m looking for the answer to this question: does it make sense for a law firm to employ an editor? Editors find ways to present information so it’s easy to follow, so it’s easy to find answers to questions. In other fields, editors work with Subject Matter Experts…
Dear MAM: I was wondering where you stand on Martindale. Is it still a necessary expense? And do people care about ratings and the other things they are selling? Sincerely, J.E., Clark, NJ Dear J.E.: Repeatedly, in my work with firms and meetings with In-House counsel, Martindale continues to be…
Dear MAM: I get something in the mail almost every day for one law marketing conference or another. Which do you attend? Thanks for any light you can shed. Sincerely yours, D.G., Orlando, FL Dear DG: We are obviously on the same mailing lists. I can tell you that I’ve…
Dear MAM: I recently received the following e-mail from a law directory that I had never heard of. Is it legit? Do you suggest trying it out? It read as follows: #1 Search Result on Google January 10, 2005 – The Law Firm Directory at http://www.MegaFirms.com is now featured as…