Close

Articles Posted in Internet Marketing

Updated:

Lawyers Are Big Players in the SEO Game

This month’s Web Marketing Today column focuses on the impact, cost and level of sophistication that search engine optimization (SEO) has had on law firms–primarily in regard to the plaintiffs’ bar. It is a dog-eat-dog world out there when it comes to finding your next client online…or really the opposite,…

Updated:

PBI CLE — Lawyer Rankings & Ratings: The Impact on Ethics and the Profession

If you are a PA lawyer, and it feels like you’ve been hearing me deliver marketing ethics CLE hours for the Pennsylvania Bar Institute for more than a decade now, it is because you have. My very first ethics CLE ever was given in Philly, New York and Houston in…

Updated:

Yes Virginia, A Law Firm Blog is Advertising

In April, I organized a CLE teleconference for the ABA Center for Professional Development entitled, “Is Your Legal Blog Compliant? Ethical Considerations in the Wake of Hunter v. Virginia State Bar“. The roundtable featured me, Virginia legal ethics legend Tom Spahn of McGuireWoods, big-time blogging employment lawyer Molly DiBianca of…

Updated:

Friday, Februry 19, 2010–CLE with the Sixers: Lawyer Online Marketing Ethics – Dos and Don’ts of Advertising Your Law Practice in a Web 2.0 World

What better place to repeat the ever-popular “online marketing ethics” course for lawyers than in my old stomping grounds, before a Sixers game at the Wachovia Center…where I was an in-house attorney back in the day. This new PBI program includes an hour of ethics CLE and a Sixers game…

Updated:

Comply or DIE! New New York Lawyer Advertising Rules Take Effect Today…February 1, 2007

Just kidding about the “death” reference. The much-talked about changes to the attorney advertising rules in New York take effect today. And in the end, New York proved no better (or worse) than the majority of state bars in creating different standards for what is and is not kosher. Don’t…

Updated:

Setting Up a Law Firm Blog — Issues and Cost

The November 2006 issue of Law Technology News features a cover story I’ve authored on the process of setting up a law firm blog today. This is the story of DelawareIPLaw.com, brainstormed and created by three associates in the Intellectual Property section at Wilmington, Delaware-based Young Conaway Stargatt & Taylor.…

Contact Us