This month’s Web Marketing Today column focuses on the impact, cost and level of sophistication that search engine optimization (SEO) has had on law firms–primarily in regard to the plaintiffs’ bar. It is a dog-eat-dog world out there when it comes to finding your next client online…or really the opposite,…
Articles Posted in Internet Marketing
PBI CLE — Lawyer Rankings & Ratings: The Impact on Ethics and the Profession
If you are a PA lawyer, and it feels like you’ve been hearing me deliver marketing ethics CLE hours for the Pennsylvania Bar Institute for more than a decade now, it is because you have. My very first ethics CLE ever was given in Philly, New York and Houston in…
Yes Virginia, A Law Firm Blog is Advertising
In April, I organized a CLE teleconference for the ABA Center for Professional Development entitled, “Is Your Legal Blog Compliant? Ethical Considerations in the Wake of Hunter v. Virginia State Bar“. The roundtable featured me, Virginia legal ethics legend Tom Spahn of McGuireWoods, big-time blogging employment lawyer Molly DiBianca of…
Game-Changer: How the Internet Has Changed the Legal Profession
In my inaugural monthly column for Web Marketing Today (WMT), I discuss how the Internet has changed the legal profession. The article serves as an introduction of sorts to an entirely new audience for me. Many people have come to know me from the Internet Marketing Attorney web site (with…
Friday, Februry 19, 2010–CLE with the Sixers: Lawyer Online Marketing Ethics – Dos and Don’ts of Advertising Your Law Practice in a Web 2.0 World
What better place to repeat the ever-popular “online marketing ethics” course for lawyers than in my old stomping grounds, before a Sixers game at the Wachovia Center…where I was an in-house attorney back in the day. This new PBI program includes an hour of ethics CLE and a Sixers game…
Midsize is the new BIG. The Ultimate Law Firm Recruiting Video
Partner Steve Johnson is finding that life at BIG LAW in the BIG CITY is no longer all he had hoped for. After finally getting a “sit down” with the Managing Partner, he comes to the realization that his career needs a change…maybe a midsize firm will be more to…
Comply or DIE! New New York Lawyer Advertising Rules Take Effect Today…February 1, 2007
Just kidding about the “death” reference. The much-talked about changes to the attorney advertising rules in New York take effect today. And in the end, New York proved no better (or worse) than the majority of state bars in creating different standards for what is and is not kosher. Don’t…
Setting Up a Law Firm Blog — Issues and Cost
The November 2006 issue of Law Technology News features a cover story I’ve authored on the process of setting up a law firm blog today. This is the story of DelawareIPLaw.com, brainstormed and created by three associates in the Intellectual Property section at Wilmington, Delaware-based Young Conaway Stargatt & Taylor.…
Florida Pit Bull Case “Discussed” in Gorilla Marketing Article
I’ve studied Florida’s Pit Bull case for a number of years, and just prior to its recent court victory over the state bar, authored a piece about the ethics of animals in law firm marketing for ALM’s Small Firm Business. Read the ARTICLE at Internethttps://www.marketingattorney.com.
Introducing The Marketing Attorney Web Log
Colleage/Lawyer Rick Klau told me I needed to look into this new thing called “blogging” a few years back. “It is the next big thing,” he told me. I had no idea what the hell he was talking about. Well…what I now refer to as the “poor man’s web site”…