Morgan & Morgan Billboard in Philadelphia I’ve seen city highways seemingly taken over by lawyers for a long time now. Throughout Nevada, Florida and Arizona, the interstates are littered with promises of fast cash, big cash, and cash in general. I could not begin to tell you which of those…
Dunkin Donuts influencer Charli A few years ago, when my daughter insisted that she needed to try the Charli drink at Dunkin Donuts, I scoffed. Who is Charli? And what is that drink? Well, it turned out “Charli” was social media influencer Charli D’Amelio, with over 100 million TikTok followers,…
In the January 20, 2025, episode of the American Bar Association’s Law Practice Podcast, host Terrell Turner discusses the complexities of legal marketing with me in this 30-minute discussion available on americanbar.org as well as in your favorite podcast library, including Spotify and Apple. Micah Buchdahl, who concentrates his practice…
It would seem like a no-brainer. You or a family member, relative or friend needs a lawyer. Hey, I’m a lawyer. I know lots of lawyers. That should be easy. But in many cases, it is not. We know the practice areas we know. And in many cases, those are…
In once again serving as the issue editor for the Ethics-themed December 2024 edition of the American Bar Association’s Law Practice Today webzine, I contributed an article addressing recent changes to the Rules of Professional Conduct in Pennsylvania, and related ethics opinions, addressing texting in two different ways—ways where texting…
A few months ago, I was asked to provide the ethics attorney perspective for a Legal Marketing Association (LMA) program, AI for Communications and PR: What You Need to Know Now. At that point, I had not put a lot of thought into the ethical considerations. As with most business…
In recently reviewing a law advertising campaign, I found myself saying that we need to run this on TikTok. I looked at the matter and the target audience, and it seemed quite clear that this was the best way to engage. My growing fascination with one of the newer online…
Phillies Scoreboard at Citizens Bank Park Sometimes the subject matter for my marketing column just hits me…like when I’m driving down I-95 in Philadelphia and see one law firm billboard after another, after another, after another. It’s the Morgan & Morgan Effect—and I write about it in the January/February 2024…
Is law firm leadership and law firm marketing synonymous? Or better yet, should they be? I try to answer that very question in the November/December 2023 issue of Law Practice, At the Intersection of Leadership & Marketing. Please note that if the ABA paywall prevents you from accessing this column,…
In the July 25, 2023 edition of Law360, reporter Aebra Coe writes on How Law Firms Can Capitalize On Marketing As Demand Lags. In my interview with her, we discussed what to do with lags in demand, and the best ways to guard against it. “As many law firms see…