In the November/December issue of Law Practice, my marketing column is entitled “Auditing Your Efforts” and discusses the value and importance of a law firm objectively auditing its marketing and business development efforts. Read it to see how I compare myself favorably to Tom Cruise (although the editorial team deleted…
It is not Henny Youngman, but Stoll Berne managing partner Scott Shorr. With the tagline — Take your conflicts. Not your clients. — the Portland, Oregon law firm of Stoll Berne got some nice play in the Portland Business Journal for its advertising campaign focused on getting lawyers to send…
In an upcoming column for Web Marketing Today, I am going to discuss the value of videos in law firm marketing, focused on internet marketing efforts. I’ve had the opportunity to work with people that know how to do them, such as my friends at TheLaw.TV. Last year, as chair…
A law firm marketer from an AMLAW 200 firm called me after reading my marketing column for Law Practice, the ABA Law Practice Management Section‘s bi-monthly print publication. In the July/August 2012 issue, I discuss the revival of hard copies. “You, the Internet Marketing Attorney, wrote about going back to…
ABA Law Practice Today Webzine – March 2010 – Marketing Chair’s Column By Micah Buchdahl This is part one of a two-part column on the hotly contested topic of law firm and lawyer ratings and rankings services. Part two will detail the results of the program and accompanying attendee survey…
A quick look at my blog will confirm to you that I need to practice what I preach…and that I’m a terrible blogger. The problem with playing in the online world of blogs, Facebook, LinkedIn and their brethren is that they do not work for a lot of people like…
Partner Steve Johnson is finding that life at BIG LAW in the BIG CITY is no longer all he had hoped for. After finally getting a “sit down” with the Managing Partner, he comes to the realization that his career needs a change…maybe a midsize firm will be more to…
With today’s economic pressures, law firms are finding it harder to figure out how to effectively spend and strategize in regard to a marketing plan and budget. Micah’s 35-minute interview by Cole Silver from earlier this summer is now available as a free podcast online… CLICK HERE TO LISTEN ONLINE
It has been a long time since an article I authored garnered as many e-mails and phone calls as this recent one, which appeared in the new column for GCs in the Philadelphia-based The Legal Intelligencer. In-House Counsel Seek Value From Law Firm Marketing Dollars by Micah Buchdahl Published by…
The November 2006 issue of Law Technology News features a cover story I’ve authored on the process of setting up a law firm blog today. This is the story of DelawareIPLaw.com, brainstormed and created by three associates in the Intellectual Property section at Wilmington, Delaware-based Young Conaway Stargatt & Taylor.…