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Articles Posted in Law Marketing

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Law Firm Branding – Take my conflicts, please!

It is not Henny Youngman, but Stoll Berne managing partner Scott Shorr. With the tagline — Take your conflicts. Not your clients. — the Portland, Oregon law firm of Stoll Berne got some nice play in the Portland Business Journal for its advertising campaign focused on getting lawyers to send…

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The Value of a Website Video – or how not to do one

In an upcoming column for Web Marketing Today, I am going to discuss the value of videos in law firm marketing, focused on internet marketing efforts. I’ve had the opportunity to work with people that know how to do them, such as my friends at TheLaw.TV. Last year, as chair…

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Print Makes A Comeback! Wait…Did YOU just say print makes a comeback?

A law firm marketer from an AMLAW 200 firm called me after reading my marketing column for Law Practice, the ABA Law Practice Management Section‘s bi-monthly print publication. In the July/August 2012 issue, I discuss the revival of hard copies. “You, the Internet Marketing Attorney, wrote about going back to…

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Setting Up a Law Firm Blog — Issues and Cost

The November 2006 issue of Law Technology News features a cover story I’ve authored on the process of setting up a law firm blog today. This is the story of DelawareIPLaw.com, brainstormed and created by three associates in the Intellectual Property section at Wilmington, Delaware-based Young Conaway Stargatt & Taylor.…

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The Ultimate One-Day Law Marketing Conference for Attorneys and Law Firm Staff–Philadelphia, Friday, October 21

As Education Board chair for the American Bar Association’s Law Practice Management section, I have worked to create an outstanding one-day law marketing seminar for the section’s fall meeting, in my backyard of Philadelphia, Pennsylvania on Friday, October 21, 2005. Unlike many law marketing seminars that are either geared toward…

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