In today’s The Legal Intelligencer, reporter Gina Passarella writes about the trend toward sticking “business development” into the titles of many Philadelphia law firm lead marketers. She could have changed the title to “Philly Law Marketers should not let the revolving door hit them on the way out.” The latest…
In my monthly contribution to Web Marketing Today, I go off the reservation a bit (pun intended) in discussing Open Table, restaurants and customer service compared to professional services, law firms and client service. In Using Customer Reviews to Drive Sales, I discuss positive (and negative) customer service experiences and…
Perhaps this post is just an excuse to brag about my wife, Ivy Brown, who was recently honored as a Working Mother of the Year in the advertising industry by Working Mothers Magazine and the Advertising Women of New York. The event itself was pretty remarkable. There were more than…
In the March/April 2014 issue of the ABA’s Law Practice magazine, I address a law firm marketing topic that never seems to lose steam–the impact of lawyer ratings, rankings and reviews on the legal profession. Of course, I should not really complain. The topic has proven to be great fodder…
Know your audience. That is my response to the many “water cooler” conversations about what might be the most successful lawyer viral video to date. I’d love to know–and will likely ultimately ask him–what expectations Jamie Casino had when deciding to buy expensive and lengthy local TV ad time on…
Join me on February 13th in Washington, DC for a full-day tutorial on media and press relations, presented by the ABA Journal, in conjunction with the ABA Center for Professional Development. I still recall my old friend Dan Leary telling me about a conversation they were having in the Major…
Former ABA President Robert Grey will keynote the fourth annual ABA New Partners Conference, taking place on February 6-7, 2014 at the Swissotel in Chicago, Illinois. Advance registration for the full conference is only $300 for ABA members and $350 for non-members, making it the most affordable conference of its…
In advance of the fourth edition of the ABA’s New Partner Conference, Law Practice Today highlights the topic with an issue dedicated to the theme of new partners. With the New Year upon us, many new partners are taking their places at the management tables of law firms throughout the…
In this month’s Web Marketing Today column, Pros and Cons of Online Publicity for Lawyers, I write about the issues that struck me coming out of Perez v. Factory Direct of Secaucus, LLC. There is a significant difference in determining the impact of media attention on a case in the…
Sequestration may be bad for the economy, but it has boosted some law firms’ federal procurement practices, attorneys and marketing professionals told Bloomberg BNA, in an article by reporter David Hansen, published on November 14, 2013. Those interviewed in the article included McKenna Long & Aldridge LLP Partner Elizabeth Ferrell,…