In an upcoming column for Web Marketing Today, I am going to discuss the value of videos in law firm marketing, focused on internet marketing efforts. I’ve had the opportunity to work with people that know how to do them, such as my friends at TheLaw.TV. Last year, as chair…
If you are like me– seemingly spending half your life reviewing state bar rules, regulations and ethics opinions for my clients that seek to ensure compliance in the states in which they practice–I’m sorry to hear that. Hopefully, like most attorneys, you are more of a casual observer. In August,…
In thumbing through the September 2012 issue of Consumer Reports, my “thumbing” came to a halt, somewhere between best values on cars (my Toyota Highlander ranked high, as did my wife’s Camry) and televisions (I could have done better), when the monthly money column headline “Legal DIY sites no match…
This month’s Web Marketing Today column focuses on the impact, cost and level of sophistication that search engine optimization (SEO) has had on law firms–primarily in regard to the plaintiffs’ bar. It is a dog-eat-dog world out there when it comes to finding your next client online…or really the opposite,…
Micah Buchdahl is honored to have been appointed by incoming ABA President Laurel Bellows to the Standing Committee on Continuing Legal Education. The committee is chaired by Vince Polley. The Director of the ABA Center for Professional Development is Jill Eckert McCall. The ABA Center for Professional Development (formerly Center…
If you are a PA lawyer, and it feels like you’ve been hearing me deliver marketing ethics CLE hours for the Pennsylvania Bar Institute for more than a decade now, it is because you have. My very first ethics CLE ever was given in Philly, New York and Houston in…
In April, I organized a CLE teleconference for the ABA Center for Professional Development entitled, “Is Your Legal Blog Compliant? Ethical Considerations in the Wake of Hunter v. Virginia State Bar“. The roundtable featured me, Virginia legal ethics legend Tom Spahn of McGuireWoods, big-time blogging employment lawyer Molly DiBianca of…
A law firm marketer from an AMLAW 200 firm called me after reading my marketing column for Law Practice, the ABA Law Practice Management Section‘s bi-monthly print publication. In the July/August 2012 issue, I discuss the revival of hard copies. “You, the Internet Marketing Attorney, wrote about going back to…
In my inaugural monthly column for Web Marketing Today (WMT), I discuss how the Internet has changed the legal profession. The article serves as an introduction of sorts to an entirely new audience for me. Many people have come to know me from the Internet Marketing Attorney web site (with…
The American Bar Association’s only standalone law marketing conference happens just once every two years, and it is less than two weeks away. For a few hundred dollars and less than two days of your time, bring back to your law firm the latest in business development tools and information-on…