In my inaugural monthly column for Web Marketing Today (WMT), I discuss how the Internet has changed the legal profession. The article serves as an introduction of sorts to an entirely new audience for me. Many people have come to know me from the Internet Marketing Attorney web site (with…
The American Bar Association’s only standalone law marketing conference happens just once every two years, and it is less than two weeks away. For a few hundred dollars and less than two days of your time, bring back to your law firm the latest in business development tools and information-on…
This was my submission for the 2011 ABA Journal Ross Essay Contest. The theme revolved around what “big law” can do to positively impact the practice of law. On a daily basis, there are success stories in regard to client representation by solo practitioners, boutique and midsize law firms. At…
If your law firm is not yet sending people to the ABA’s New Partner and In-House Counsel Conference in Philadelphia on February 25-26, you are missing out on one of the premier business development opportunities that will come your way. Besides a ridiculously low registration cost for a two-day conference…
ABA Law Practice Today Webzine – March 2010 – Marketing Chair’s Column By Micah Buchdahl This is part one of a two-part column on the hotly contested topic of law firm and lawyer ratings and rankings services. Part two will detail the results of the program and accompanying attendee survey…
A quick look at my blog will confirm to you that I need to practice what I preach…and that I’m a terrible blogger. The problem with playing in the online world of blogs, Facebook, LinkedIn and their brethren is that they do not work for a lot of people like…
What better place to repeat the ever-popular “online marketing ethics” course for lawyers than in my old stomping grounds, before a Sixers game at the Wachovia Center…where I was an in-house attorney back in the day. This new PBI program includes an hour of ethics CLE and a Sixers game…
OPINION Archaic rules hobble attorneys Businesspeople and consumers would laugh at advertising limits on lawyers. Micah U. Buchdahl September 7, 2009 As the economy sputters and every morning’s inbox is greeted with news of law firm layoffs and “out of business” signs, it highlights an obstacle to the business of…
The ABA Law Firm Marketing Strategies Conference takes place November 12-13, 2009 at the Four Seasons Hotel in Philadelphia, PA. If you want to attend the nation’s leading “by lawyers, for lawyers” marketing and business development conference, the expiration for the $595 early bird registration expires August 31. Compare the…
GCs Come Up Against Social Networking Sites, Like It or Not The following article appeared in the June issue of GC Mid-Atlantic. By Micah U. Buchdahl What are you doing? In 140 characters or less: “I am writing an article on the impact of social networking sites, such as Twitter…