OPINION Archaic rules hobble attorneys Businesspeople and consumers would laugh at advertising limits on lawyers. Micah U. Buchdahl September 7, 2009 As the economy sputters and every morning’s inbox is greeted with news of law firm layoffs and “out of business” signs, it highlights an obstacle to the business of…
The ABA Law Firm Marketing Strategies Conference takes place November 12-13, 2009 at the Four Seasons Hotel in Philadelphia, PA. If you want to attend the nation’s leading “by lawyers, for lawyers” marketing and business development conference, the expiration for the $595 early bird registration expires August 31. Compare the…
GCs Come Up Against Social Networking Sites, Like It or Not The following article appeared in the June issue of GC Mid-Atlantic. By Micah U. Buchdahl What are you doing? In 140 characters or less: “I am writing an article on the impact of social networking sites, such as Twitter…
Partner Steve Johnson is finding that life at BIG LAW in the BIG CITY is no longer all he had hoped for. After finally getting a “sit down” with the Managing Partner, he comes to the realization that his career needs a change…maybe a midsize firm will be more to…
Who would have thought the docs would beat the lawyers to the courtroom? Well, in Camden County Superior Court in New Jersey, two hospital behemoths – Virtua Health and Cooper Health System – are battling over the use of local rankings and ratings in advertising and promotion. The argument goes…
With today’s economic pressures, law firms are finding it harder to figure out how to effectively spend and strategize in regard to a marketing plan and budget. Micah’s 35-minute interview by Cole Silver from earlier this summer is now available as a free podcast online… CLICK HERE TO LISTEN ONLINE
It has been a long time since an article I authored garnered as many e-mails and phone calls as this recent one, which appeared in the new column for GCs in the Philadelphia-based The Legal Intelligencer. In-House Counsel Seek Value From Law Firm Marketing Dollars by Micah Buchdahl Published by…
DEAR MAM: I read your comments in a recent article in Conde Nast Portfolio, and was wondering how easy it is to become a Super Lawyer? And how can I get rated somewhere? SINCERELY YOURS, LC, New York, NY DEAR LC: To be honest, if you have a heartbeat and…
The ABA’s first-ever national law marketing conference is approaching…November 8-9 at the Omni Shoreham in Washington, DC. The Law Firm Marketing Strategies Conference commemorates the 30th anniversary of Bates v. Arizona, and examines the state of law firm marketing for U.S. law firms, and the hottest issues presently on the…
Just kidding about the “death” reference. The much-talked about changes to the attorney advertising rules in New York take effect today. And in the end, New York proved no better (or worse) than the majority of state bars in creating different standards for what is and is not kosher. Don’t…