Recently, I authored an article on First Year Associate Marketing Plans: It is Never Too Soon to Start, for The Legal Intelligencer and Pennsylvania Law Weekly publications. More and more law firms are beginning marketing plan development for first-years, often setting the stage with introductory programs during the summer associate…
DEAR MAM: I just read your response to the NY man who was asking about online law directories. I am just starting to market an 800 vanity number and want to know what are your feelings on vanity numbers? SINCERELY YOURS, KK, Santa Ana, CA DEAR KK: Much like domain…
In a summer where Superman Returns, it is Super Lawyer getting hit by kryptonite, thanks to the recent ethics opinion from my resident state of New Jersey. As many of my readers know, I speak at law firms on a weekly basis regarding marketing ethics (usually as in-house CLEs and…
The Law.com Blog Network today highlights the Internet Marketing Attorney Reviews and Nifty 50, with comments from Bob Ambrogi. In just a few days on the web, the new IMA reviews and Nifty 50 have seen over 25,000 page views of readership. Thanks for your readership.
Look, the IMAs are like a full-time job. So while I’ve ignored the Marketing Attorney Blog, the IMAs are back! Visit them today at www.internethttps://www.marketingattorney.com.
I will be participating in an ABA CLE Teleconference on “Using Client Surveys to Improve Your Practice” on Thursday, March 16, 2006. I will be joined by fellow panelists Julia Cline of Reed Smith, Michael Downey of Fox Galvin, and Carly Sproul of Saul Ewing. Many attorneys and law firms…
As part of the American Bar Association Law Practice Management Section education and outreach, the upcoming marketing seminar in Philadelphia on October 21st features one of the most outstanding days of business development programming ever assembled. And the cost is ridiculously minimal. $195 buys the full-day session, which includes breakfast,…
As Education Board chair for the American Bar Association’s Law Practice Management section, I have worked to create an outstanding one-day law marketing seminar for the section’s fall meeting, in my backyard of Philadelphia, Pennsylvania on Friday, October 21, 2005. Unlike many law marketing seminars that are either geared toward…
DEAR MAM: There are many attorney directories out there–MH, Best Lawyers, Who’s Who, Chambers, Lawyers Diary and Manual, etc…Using criteria such as how long the publication has been in existence, who receives it, how many people receive it, and how much it costs, which ones would you recommend to use…
DEAR MAM: I’m looking for the answer to this question: does it make sense for a law firm to employ an editor? Editors find ways to present information so it’s easy to follow, so it’s easy to find answers to questions. In other fields, editors work with Subject Matter Experts…