As part of the American Bar Association Law Practice Management Section education and outreach, the upcoming marketing seminar in Philadelphia on October 21st features one of the most outstanding days of business development programming ever assembled. And the cost is ridiculously minimal. $195 buys the full-day session, which includes breakfast,…
Marketing Attorney Blog
The Ultimate One-Day Law Marketing Conference for Attorneys and Law Firm Staff–Philadelphia, Friday, October 21
As Education Board chair for the American Bar Association’s Law Practice Management section, I have worked to create an outstanding one-day law marketing seminar for the section’s fall meeting, in my backyard of Philadelphia, Pennsylvania on Friday, October 21, 2005. Unlike many law marketing seminars that are either geared toward…
ASK THE MAM — DIRECTORIES, DIRECTORIES AND MORE DIRECTORIES
DEAR MAM: There are many attorney directories out there–MH, Best Lawyers, Who’s Who, Chambers, Lawyers Diary and Manual, etc…Using criteria such as how long the publication has been in existence, who receives it, how many people receive it, and how much it costs, which ones would you recommend to use…
ASK THE MAM — LAW FIRMS HIRING EDITORS FOR IMPROVED WRITING
DEAR MAM: I’m looking for the answer to this question: does it make sense for a law firm to employ an editor? Editors find ways to present information so it’s easy to follow, so it’s easy to find answers to questions. In other fields, editors work with Subject Matter Experts…
ASK THE MAM — MARKETING & SALES COMPENSATION
DEAR MAM: How do you determine compensation for a sales and marketing staff? Sincerely yours, TJ, Reading, PA DEAR TJ: I’ve recently discussed appropriate compensation at a number of firms in the Northeast. I assume your question is in regard to sales and marketing staff at a law firm. For…
ASK THE MAM — WEB SITE VIDEOS
DEAR MAM: Are their legal restrictions as what lawyers can claim in an Internet video commercial? I’ve launched a site at http://www.AttorneyVideos.com but would like to know if there are legal quagmires I should be considering as the producer. Thank you, GR, Tampa, FL DEAR GR: I hate to start…
ASK THE MAM — Martindale Listings
Dear MAM: I was wondering where you stand on Martindale. Is it still a necessary expense? And do people care about ratings and the other things they are selling? Sincerely, J.E., Clark, NJ Dear J.E.: Repeatedly, in my work with firms and meetings with In-House counsel, Martindale continues to be…
Fore! Thompson & Knight Sponsors PGA Golfer
In the July 2005 The American Lawyer, read Joshua Lipton’s piece on Thompson & Knight‘s sponsorship of a pro golfer on the PGA Tour. Of course, read my comments praising the strategy! It is exciting to see a few major U.S. law firms truly step out of the box and…
Return of the IMAs — January 2006
The 2006-07 Internet Marketing Attorney Reviews and Awards are under way. For the next six months, more than 1,000 law firm web sites from around the world will be reviewed by the strict eye of the IMA. Also returning is an all-new Nifty Fifty! For more info, CLICK HERE.
ASK THE MAM–MARKETING CONFERENCES
Dear MAM: I get something in the mail almost every day for one law marketing conference or another. Which do you attend? Thanks for any light you can shed. Sincerely yours, D.G., Orlando, FL Dear DG: We are obviously on the same mailing lists. I can tell you that I’ve…