DEAR MAM: There are many attorney directories out there–MH, Best Lawyers, Who’s Who, Chambers, Lawyers Diary and Manual, etc…Using criteria such as how long the publication has been in existence, who receives it, how many people receive it, and how much it costs, which ones would you recommend to use…
DEAR MAM: I’m looking for the answer to this question: does it make sense for a law firm to employ an editor? Editors find ways to present information so it’s easy to follow, so it’s easy to find answers to questions. In other fields, editors work with Subject Matter Experts…
DEAR MAM: How do you determine compensation for a sales and marketing staff? Sincerely yours, TJ, Reading, PA DEAR TJ: I’ve recently discussed appropriate compensation at a number of firms in the Northeast. I assume your question is in regard to sales and marketing staff at a law firm. For…
DEAR MAM: Are their legal restrictions as what lawyers can claim in an Internet video commercial? I’ve launched a site at http://www.AttorneyVideos.com but would like to know if there are legal quagmires I should be considering as the producer. Thank you, GR, Tampa, FL DEAR GR: I hate to start…
Dear MAM: I was wondering where you stand on Martindale. Is it still a necessary expense? And do people care about ratings and the other things they are selling? Sincerely, J.E., Clark, NJ Dear J.E.: Repeatedly, in my work with firms and meetings with In-House counsel, Martindale continues to be…
In the July 2005 The American Lawyer, read Joshua Lipton’s piece on Thompson & Knight‘s sponsorship of a pro golfer on the PGA Tour. Of course, read my comments praising the strategy! It is exciting to see a few major U.S. law firms truly step out of the box and…
The 2006-07 Internet Marketing Attorney Reviews and Awards are under way. For the next six months, more than 1,000 law firm web sites from around the world will be reviewed by the strict eye of the IMA. Also returning is an all-new Nifty Fifty! For more info, CLICK HERE.
Dear MAM: I get something in the mail almost every day for one law marketing conference or another. Which do you attend? Thanks for any light you can shed. Sincerely yours, D.G., Orlando, FL Dear DG: We are obviously on the same mailing lists. I can tell you that I’ve…
Dear MAM: I recently received the following e-mail from a law directory that I had never heard of. Is it legit? Do you suggest trying it out? It read as follows: #1 Search Result on Google January 10, 2005 – The Law Firm Directory at http://www.MegaFirms.com is now featured as…
If you are looking for the latest and greatest in law firm web site use, along with a road map to planning/spending, and a synopsis of the IMAs, visit the ARTICLE on Internethttps://www.marketingattorney.com.