I’ve studied Florida’s Pit Bull case for a number of years, and just prior to its recent court victory over the state bar, authored a piece about the ethics of animals in law firm marketing for ALM’s Small Firm Business. Read the ARTICLE at Internethttps://www.marketingattorney.com.
Dear MAM: I recently caught your marketing ethics program in Pittsburgh. And it was excellent. Do you have a list of where your programs take place? Sincerely yours, H.L., Pittsburgh, PA Dear HL: Obviously, I was going to answer this totally self-serving letter. You are correct. My programs are excellent,…
Pennsylvania’s adoption of the ABA Model Rules Ethics 2000 initiative will take effect January 1, 2005. Changes to those tricky 7.– rules regarding advertising and marketing, as well as solicitation are included. Contact the Marketing Attorney if you wish to obtain an article reviewing the changes, as they effect business…
Dear MAM: It is budget time at our firm. How do you go and ask for more marketing money? Sincerely yours, Cynthia L., San Francisco, CA Dear Cynthia: First, make sure you ask about your salary increase. Worry about the firm budget later. The most important thing is to provide…
Dear MAM: We are a small firm. How much should we spend on getting a logo designed? Sincerely yours, Ellen M., San Diego, CA Dear Ellen: I’ve worked with firms on logo/brand development budgets that range from $199 to tens of thousands of dollars. You need to keep a few…
In case you missed it, today’s edition of the National Law Journal features a front page article on “State bars revamping ad rules” by Leigh Jones. The article includes opinions from Micah, along with examples from his ABA Annual Meeting CLE on advertising ethics, and colleague Tom Spahn, the McGuireWoods…
Dear MAM: We are putting together a marketing plan and budget for next year. How important is public relations in the overall scheme of things? Sincerely, Monica S., Arlington, VA Dear Monica: I have preached for many years that PR is one of the most underutilized and valuable components in…
Dear MAM: I have had a web site for a number of years. Each year I seem to be writing out checks for a lot of money. How much should my web site cost me after it is built? Sincerely, Ann R., Raleigh, NC Dear Ann: Obviously, there are a…
Dear MAM: The partners at my firm allow me to attend one major marketing conference per year. Which one should I choose? Sincerely, J.C., Washington, DC Dear J: If you are like most law firm marketers, you will choose the best location and lie about attending the sessions. Hmmm…Florida, Arizona,…
Dear MAM: A I recently went out on my own as a solo. I’m trying to decide whether it is worth ponying up for an ad in my local yellow pages. What is your take on yellow pages advertising? Sincerely, James S., Milwaukee, WI Dear James: I know many attorneys…