Dear MAM: How do I determine what percentage of my advertising budget goes to yellow pages, radio, tv, cable, newspaper, billboards, etc? Is there a proven formula that works for attorneys? Can you show me what works? Sincerely, Connie P., Parts Unknown Dear Connie: First of all, anyone that gives…
Marketing Attorney Blog
IMA Welcomes LIMA
The Internet Marketing Attorney welcomed LIMA — the “Lil’ Internet Marketing Attorney” — to the world on May 15. Lily Helena Buchdahl weighed in at 7 lb., 6 oz.
NLJ Misses The Boat on Law Firm Web Site Development
If National Law Journal Reporter Lisa Stansky is new to the beat, I’ll give her a pass. Otherwise, the NLJ’s front page story entitled WEBMASTERS was one of the most non-worthy articles I’ve seen in the publication. Thank goodness the 2004-05 IMA Reviews and Nifty Fifty are on the horizon!…
Philadelphia Chamber of Commerce Expo
Once again, law firms were practically non-existent at the Philadelphia Chamber of Commerce Exposition. In some cities, law firms are slow to take part. In others, everybody is there. For the second year in a row, Intellectual Property boutique Volpe and Koenig was not only a participant, but a major…
Introducing The Marketing Attorney Web Log
Colleage/Lawyer Rick Klau told me I needed to look into this new thing called “blogging” a few years back. “It is the next big thing,” he told me. I had no idea what the hell he was talking about. Well…what I now refer to as the “poor man’s web site”…