Among the very first law firm websites I ever worked on was www.mlb.com. My six year old son accesses the site every morning on his iPad before heading to school or camp to check scores and watch video highlights of last nights’ major league baseball action. Of course, that does…
Like and Like. This is like two Facebook posts in one. For my April 2014 contribution to Web Marketing Today, I return to a topic that I last covered just 11 months ago in May 2013. So much has changed in the social media space in a relatively short time.…
In my monthly contribution to Web Marketing Today, I go off the reservation a bit (pun intended) in discussing Open Table, restaurants and customer service compared to professional services, law firms and client service. In Using Customer Reviews to Drive Sales, I discuss positive (and negative) customer service experiences and…
In this month’s Web Marketing Today column, Pros and Cons of Online Publicity for Lawyers, I write about the issues that struck me coming out of Perez v. Factory Direct of Secaucus, LLC. There is a significant difference in determining the impact of media attention on a case in the…
After taking a one month “sabbatical” from my monthly Web Marketing Today article, I address a topic that is becoming increasingly important for the legal professional–how to respond to online criticism. How Lawyers Should Respond to Online Criticism addresses dos and don’ts as they relate to the growing slate of…
If it appears this month’s Web Marketing Today article on law firm apps is courtesy of the Department of Redundancy Department, I apologize. In the time I was writing it, I was also interviewed on the subject by two law publication journalists reacting to what must have seemed like an…
To start the second year of my monthly contributions as the voice of the legal profession on internet marketing issues for Web Marketing Today, the publishing team asked me to take off the marketing hat and hang my lawyer shingle for their significant small business readership and tackle legal issues…
As part of my monthly contributions to Web Marketing Today, I’m slowly working my way through the major social media sites. I started with LinkedIn, which has the most relevance to the most attorneys. In future months, I’ll tackle Twitter. But this month, I address what is arguably the most…
When creating the “Internet Marketing Attorney” moniker in 1997, I would scour the web for the most innovative law firm websites, eventually rating and ranking them in five categories–design, content, usability, interactivity and intangibles. If you were listed among the 250 largest U.S. law firms, you were then ranked accordingly.…
In this month’s Web Marketing Today column, I discuss the uses and value of video as an Internet marketing tool for attorneys. Video provides both enhanced web content as well as improved search engine optimization results. Among the things that have changed in video production over the last five years…