Of all the topics I have presented on in 22+ years of teaching law marketing ethics CLEs, my program on navigating the Three Rs—Ratings, Rankings and Reviews—may be my favorite. If you need your ethics credit, find your law firm often enveloped in dealing with the 3 Rs, or just…
After taking a one month “sabbatical” from my monthly Web Marketing Today article, I address a topic that is becoming increasingly important for the legal professional–how to respond to online criticism. How Lawyers Should Respond to Online Criticism addresses dos and don’ts as they relate to the growing slate of…