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NLJ Op-Ed Piece Addresses Lawyer Advertising Rules
OPINION Archaic rules hobble attorneys Businesspeople and consumers would laugh at advertising limits on lawyers.
Micah U. Buchdahl
September 7, 2009
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ABA Law Marketing Conference “Early Bird Rate” Expires August 31
The ABA Law Firm Marketing Strategies Conference takes place November 12-13, 2009 at the Four Seasons Hotel in Philadelphia, PA. If you want to attend the nation’s leading “by lawyers, for lawyers” marketing and business development conference, the expiration for the $595 early bird registration expires August 31.
Compare the program, faculty, venue and cost to any law marketing program…including two breakfasts, two lunches, networking reception, and two elite keynote speakers.
Topics covered include:
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Facing Facebook and Tweeting with Twitter
GCs Come Up Against Social Networking Sites, Like It or Not
The following article appeared in the June issue of GC Mid-Atlantic.
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Midsize is the new BIG. The Ultimate Law Firm Recruiting Video
Partner Steve Johnson is finding that life at BIG LAW in the BIG CITY is no longer all he had hoped for. After finally getting a “sit down” with the Managing Partner, he comes to the realization that his career needs a change…maybe a midsize firm will be more to his liking.
This video was originally created for a midsize law firm’s recruiting campaign. However, the sit-com format proved a little too hot to handle. Maybe you recognize Steve’s plight…
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Top Docs Battle over Rankings; Are Lawyers Next?
Who would have thought the docs would beat the lawyers to the courtroom? Well, in Camden County Superior Court in New Jersey, two hospital behemoths – Virtua Health and Cooper Health System – are battling over the use of local rankings and ratings in advertising and promotion.
The argument goes to the heart of many similar debates in the law world over rankings and ratings, methodologies and research. In this case (which happens to be in my backyard…and I have no idea if my doctors are on any of these lists and could care less). Just the “local” versions include four magazines that have taken advantage of the popularity of publishing lists and generating advertising.
Read the article and ask yourself if these arguments sound familiar?
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Podcast-Micah’s Take on the State of Law Firm Marketing
With today’s economic pressures, law firms are finding it harder to figure out how to effectively spend and strategize in regard to a marketing plan and budget. Micah’s 35-minute interview by Cole Silver from earlier this summer is now available as a free podcast online…
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In-House Counsel Seek Value From Law Firm Marketing Dollars
It has been a long time since an article I authored garnered as many e-mails and phone calls as this recent one, which appeared in the new column for GCs in the Philadelphia-based The Legal Intelligencer.
In-House Counsel Seek Value From Law Firm Marketing Dollars
by Micah Buchdahl Published by The Legal Intelligencer, 02-27-2008
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ASK THE MAM — How can I become a Super Lawyer, or something else? Rank me. Name me. Make me a star.
DEAR MAM: I read your comments in a recent article in Conde Nast Portfolio, and was wondering how easy it is to become a Super Lawyer? And how can I get rated somewhere? SINCERELY YOURS, LC, New York, NY
DEAR LC: To be honest, if you have a heartbeat and a JD, and can not get ranked by somebody somewhere, you’ve got serious problems. As a matter of fact, you can send me a thousand bucks and I will name you the “Marketing Attorney Lawyer of the Week” (complete with an e-mailed PDF of a “plaque” and a gold star sticker from my three year old daughter’s sticker book. I know it sounds sarcastic, but call me if you’ve got the grand handy.
Continue reading
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ABA’s First National Marketing Conference Approaches–November 8-9, Washington, DC
The ABA’s first-ever national law marketing conference is approaching…November 8-9 at the Omni Shoreham in Washington, DC.
The Law Firm Marketing Strategies Conference commemorates the 30th anniversary of Bates v. Arizona, and examines the state of law firm marketing for U.S. law firms, and the hottest issues presently on the table. After three decades, what is the current state of law firm marketing? Where do we take it from here?
This is the purest educational conference in law marketing you will ever attend…and at a few hundred dollars, is the best use of business development funds for you and your law firm.
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Comply or DIE! New New York Lawyer Advertising Rules Take Effect Today…February 1, 2007
Just kidding about the “death” reference. The much-talked about changes to the attorney advertising rules in New York take effect today. And in the end, New York proved no better (or worse) than the majority of state bars in creating different standards for what is and is not kosher.
Don’t believe what you read
Outside of what you read here. In perusing dozens of articles and blog posts, I read dozens of inaccuracies and inaccurate quotes (a lot of those interviewed misspoke about what the rules were all about). One article quoted a legal marketer that said these rules effected few attorneys in New York (do you know anything about law firm business development?). An attorney cited that NY was at the forefront of these advertising ethics issues (you are not). And I read lots of quotes from non-lawyer marketers that have no say or influence in these decisions. Attorneys that make up the state bar decide what attorneys are going to do.