Published on:

by

A quick look at my blog will confirm to you that I need to practice what I preach…and that I’m a terrible blogger. The problem with playing in the online world of blogs, Facebook, LinkedIn and their brethren is that they do not work for a lot of people like me–that have no billable time left in the day for business development.

Of course, I basically teach business development for a living. So you would think that after a day of yelling at the attorney who tells me he or she can not find the time to market that I might set a better example.

So while preparing a law firm’s lesson plan for a how-to on utilizing social networking effectively, I decided to try and set a better example. First, I negotiated with the wife to take the kids out of the house on a Saturday for a few hours. Second, I in turn had to trade off a weekend visit to the gym to conduct this bold experiment.

Continue reading
Published on:

by

What better place to repeat the ever-popular “online marketing ethics” course for lawyers than in my old stomping grounds, before a Sixers game at the Wachovia Center…where I was an in-house attorney back in the day.

This new PBI program includes an hour of ethics CLE and a Sixers game against the San Antonia Spurs. To learn more or to register, visit the PBI Site.

The possible tools are endless – web sites, blogs, LinkedIn, Facebook, search engine optimization, referral resources, e-mail, etc. – and so are the ethics opinions, rules and interpretations of state bars coast-to-coast. Thinking about the states where you are licensed, where you have offices and where you seek clients…and staying compliant is enough to make your hard drive crash. This one hour program will examine the tools and the rules, so you can go out and use the business development opportunities on the Internet without running astray of the Rules of Professional Responsibility.

Published on:

by

The ABA Law Firm Marketing Strategies Conference takes place November 12-13, 2009 at the Four Seasons Hotel in Philadelphia, PA. If you want to attend the nation’s leading “by lawyers, for lawyers” marketing and business development conference, the expiration for the $595 early bird registration expires August 31.

Compare the program, faculty, venue and cost to any law marketing program…including two breakfasts, two lunches, networking reception, and two elite keynote speakers.

Topics covered include:

Continue reading
Published on:

by

Partner Steve Johnson is finding that life at BIG LAW in the BIG CITY is no longer all he had hoped for. After finally getting a “sit down” with the Managing Partner, he comes to the realization that his career needs a change…maybe a midsize firm will be more to his liking.

This video was originally created for a midsize law firm’s recruiting campaign. However, the sit-com format proved a little too hot to handle. Maybe you recognize Steve’s plight…

 

 

Published on:

by

Who would have thought the docs would beat the lawyers to the courtroom? Well, in Camden County Superior Court in New Jersey, two hospital behemoths – Virtua Health and Cooper Health System – are battling over the use of local rankings and ratings in advertising and promotion.

The argument goes to the heart of many similar debates in the law world over rankings and ratings, methodologies and research. In this case (which happens to be in my backyard…and I have no idea if my doctors are on any of these lists and could care less). Just the “local” versions include four magazines that have taken advantage of the popularity of publishing lists and generating advertising.

Read the article and ask yourself if these arguments sound familiar?

Published on:

by

With today’s economic pressures, law firms are finding it harder to figure out how to effectively spend and strategize in regard to a marketing plan and budget. Micah’s 35-minute interview by Cole Silver from earlier this summer is now available as a free podcast online…

CLICK HERE TO LISTEN ONLINE

Published on:

by

It has been a long time since an article I authored garnered as many e-mails and phone calls as this recent one, which appeared in the new column for GCs in the Philadelphia-based The Legal Intelligencer.

In-House Counsel Seek Value From Law Firm Marketing Dollars

by Micah Buchdahl Published by The Legal Intelligencer, 02-27-2008

Continue reading
Published on:

by

DEAR MAM: I read your comments in a recent article in Conde Nast Portfolio, and was wondering how easy it is to become a Super Lawyer? And how can I get rated somewhere? SINCERELY YOURS, LC, New York, NY

DEAR LC: To be honest, if you have a heartbeat and a JD, and can not get ranked by somebody somewhere, you’ve got serious problems. As a matter of fact, you can send me a thousand bucks and I will name you the “Marketing Attorney Lawyer of the Week” (complete with an e-mailed PDF of a “plaque” and a gold star sticker from my three year old daughter’s sticker book. I know it sounds sarcastic, but call me if you’ve got the grand handy.
Continue reading

Contact Information
7 Murray Rd
Moorestown, NJ 08057
Phone: (856) 234-4334

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Please do not include any confidential or sensitive information in a contact form, text message, or voicemail. The contact form sends information by non-encrypted email, which is not secure. Submitting a contact form, sending a text message, making a phone call, or leaving a voicemail does not create an attorney-client relationship.

Copyright © 2016 – 2025, Micah Buchdahl
JUSTIA Law Firm Blog Design