content marketing

LP Magazine - Leadership Issue The third annual Up-Down Drill, which played off my favorite morning-after column in The Philadelphia Inquirer after an Eagles game (why did Jeff McLane stop doing it?), was one of the more difficult to write. In the November/December 2021 issue of Law Practice, The Law Marketing Up/Down Drill tackles relationship-building, lawyer ratings, webinars, social justice and getting back out in the real world for in-person business development.

It was especially difficult to write due to my failure to prognosticate exactly how COVID would play out since the first quarter of 2020. It is still hard to believe we’re getting ready to hit the two year mark—and normalcy still seems to still be slightly in the rear view mirror (remembering that “objects are closer than they appear”). However, I finally got to go out and do my first in-person presentation last weekend—a law firm retreat in the DC area—in front of a crowd and without a mask over my mouth), so there is that. See my next LP column for more about the return of the law firm retreat.

Roaring back—hopefully—is true blue relationship building. While Zoom happy hours and wine tastings were quite the creation, the option of grabbing a drink or lunch or golfing has never looked so good. And as I’ve been counseling my law firm clients, strike while the iron is hot. People are not overbooked or over traveling yet—and are eager to accept the invites. That will not last forever. The “I’m way too busy to get together” will return in time.

E-Coffee with the Experts — Micah Buchdahl

I did not know Dawood Bukhari, Chief of Partnerships for Digital Web Solutions before he reached out to invite me to his E-Coffee with Experts series. I did my usual legwork—looked him up, the company, saw a nice YouTube page that housed the conversations. Watched a few. Thought it would be cool to get the animated head shot of myself (although I like to think of myself as being somewhat animated to begin with. I said, sure I’ll do it.

We traded a few Q&A emails that translated into our nearly 40-minute Zoom discussion. I talked about what makes law marketing different from other industries. Covered SEO and digital platforms, infographics, online legal directories (are there even offline ones anymore?), press releases, podcasts, and Google Local Ad services. I covered an area that lawyers have struggled with—dealing with negative feedback over the Internet. And had the opportunity to talk about how I got into law marketing in the first place, provide a little background and recap some of the experiences from the “early years” of Internet marketing (remember the late 90s?).

Articles Tagged with content marketing

E-Coffee with Experts – Micah talks Legal Marketing