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LP Magazine — The Morgan & Morgan Effect
Sometimes the subject matter for my marketing column just hits me…like when I’m driving down I-95 in Philadelphia and see one law firm billboard after another, after another, after another. It’s the Morgan & Morgan Effect—and I write about it in the January/February 2024 issue of Law Practice, entitled, of course, The Morgan & Morgan Effect.
If you are blocked from reading the column behind the ABA paywall, it is provided below in its entirety.